Project Approaches & Examples

Explore four illustrative approaches to planning advertising and measurement work. These examples explain a process and do not represent completed client engagements or measured results.

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Facebook Advertising

An illustrative approach to objectives, audiences, creative testing, and reporting.

Illustrative project approach

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Google Advertising

An illustrative approach to search intent, keyword themes, landing pages, and review.

Illustrative project approach

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Social Media Campaign

An illustrative approach to messaging, content themes, and campaign planning.

Illustrative project approach

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Tracking Implementation

An illustrative approach to a measurement brief, event map, testing, and handover.

Illustrative project approach

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Fairin Akter
Digital Marketing · Advertising · Analytics

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